Adobe Edge preview

Posted by on Aug 10, 2012 in Blog

I’m a little late to the Adobe Edge preview game. Adobe’s HTML5 animation taste test was first released this past August. I’m intrigued by the prospect of a web animation alternative to Flash, if not an eventual replacement.

From Adobe’s press release:
“The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts, and it also enables users to easily create visually rich content from scratch, using familiar drawing tools that produce HTML elements styled with CSS3. Users can import standard Web graphics assets such as SVG, PNG, JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design, preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision. Content created with Edge is designed to work on modern browsers including those on Android, BlackBerry Playbook™, iOS , HP webOS and other smartphone mobile devices as well as Firefox™, Google Chrome™, Safari™ and Internet Explorer 9™.”

Ah, the familiar timeline.

Sounds pretty rad. I don’t see Flash going anywhere anytime soon though. Flash animation is still deeply entrenched within the wilds of the Internet. Be it in games or video, Flash still has its place. But, HTML5 is the future. May was well get acquainted, right?

Anyone comfy with Flash’s interface will be at home in Edge. It imports, for now, SVG, PNG, JPG or GIF files to build elements. The familiar timeline is back; the user can jump and scrub to any point in the animation. You can still use Actions to control events and utilize a library of code snippets for simple functions.

Put simply, it seems like Adobe is replacing Flash’s guts with HTML5, slapping on a coat of paint and changing its name. That’s fine by me. If the winds are blowing toward HTML5, and they are, I want to be able to transition as painlessly as possible. With millions of iOS devices in people’s hands, clients are going to want ads created that can be viewed on them. Adobe Edge could help that happen.