Infiniti Q50

Firstly, this is a print/app interactive execution to promote the new Infiniti Q50. The reader can scan the QR code to download the Infiniti Augmented Reality App and use it to experience a 3D model of the car. The Infiniti Augmented Reality App ‘shows’ the car on any surface captured by a device’s camera. The user can also customize the car’s paint colour and send photos of their creations through Twitter and Facebook. Finally, a homepage takeover mock for the new Infiniti Q50 that included a pull-down video ad unit.

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